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    Why is a Grading Certificate Not Enough

    Why is a Grading Certificate Not Enough?

    Take a look at the diamonds below. Both diamonds are 1.01 Carat H-SI2 Excellent Cut Round Diamonds. Based on price and certificate alone, these diamonds appear nearly identical. However, using our exclusive Diamond Display TechnologyTM, you can tell just how different these two diamonds are!

    First, let’s look at the diamonds’ certificates:
    A) 1.01 Carat H-SI2 Excellent Cut Round Diamond
    Click to see the certificate

    B) 1.01 Carat H-SI2 Excellent Cut Round Diamond
    Click to see the certificate

    Based on certificate alone, which one would you choose?

    Now, take a look at the actual diamonds:
    A) 1.01 Carat H-SI2 Excellent Cut Round Diamond
    1.01 Carat H-SI2 Excellent Cut Round Diamond

    Based on these actual diamond images, which diamond would you choose?

    The diamond on the bottom (B) is eye-clean, the diamond on the top (A) is clearly not eye clean. That’s the power of seeing actual diamonds!

    If you have any questions about a particular diamond, feel free to contact us. We have highly trained gemologists on staff available to assist you 24/7.


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