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the most prized diamonds.
the best selection.
the newest technology.
we are a diamond bridal jewelry
company with a technology soul

Founded in 2006, James Allen has pioneered the way consumers shop for fine jewelry online. Though shy of just a decade in the business, its founders have 60 years combined experience, and have manufactured diamonds for major retailers, including Tiffany Co... (Full Article)
(June 25, 2015)
The james allen story

Once Upon A Time...

Five creative minds, Oded Edelman, James Schultz, Michele Sigler Dean Lederman and Roie Edelman, combined their talents to create – and it soon became one of the most successful online diamond and bridal jewelry retailer in the world. Their mission: to offer consumers the highest quality and largest selection of diamonds and engagement rings at the best price.

For three generations, Oded Edelman’s family was famous for having the most discerning eye in the diamond business. Oded, a relentless innovator, was determined to marry his heritage with the way people shop today – online. James, an early adopter to the internet with an expertise in online retail, was looking for an engagement ring he bought from an online auction site. When he asked a jeweler what it was worth, he discovered he had gotten a high-quality diamond for half the price it would have been in a store. Michele, the lucky receiver of that beautiful ring, joined her husband James in the venture and brought her retail experience along to help oversee the Customer Service operations. Dean and Roie, diamantaires with 20 years of experience overseeing manufacturing and international distribution of polished diamonds, joined forces with Oded, James and Michele to bring expert operational and financial management to the business.

If We Do Say So Ourselves

Today, is the only retailer to present each of its ring settings and more than 300,000 conflict-free diamonds – all hand-selected – in highly magnified 360° HD. In fact, its 360° Diamond Display Technology has caught the attention of diamond manufacturers worldwide, giving the first pick of the best gems anywhere. We see the stones first and choose only the best. Hundreds of customizable styles, 24/7 Customer Service (including the first-ever real-time diamond inspection service where our experts share their screen with customers) and a 100% money-back guarantee are all part of what keep our customers happy. believes in providing meaningful education, friendly support and total transparency every step of the way.

james allen
No Ifs, Ands or Buts!
  • 300,000+ certified conflict-free diamonds, all photographed in 360° HD
  • 24/7 Diamond Experts, with option for Real-Time Diamond Inspections
  • Lifetime Warranty
  • Free Shipping Worldwide
  • Hassle-Free Returns with 100% Money Back Guarantee
The Fun Facts
rings spun in 360° on our site each day
happy James Allen couples (and growing)
minutes a day employees spend drooling over rings
times a week
‘Game of Thrones’
is referenced in the
times a day someone
is caught crying from
a beautiful customer
proposal story
times a month coworkers spotted each other
on Tinder
Times they both swiped right
Times it got awkward
our locations
Our New York Office, hosts our operations and fulfillment center. Our exclusive NYC Showroom allows customers the opportunity to receive personalized red carpet service by appointment.
Our ravely-reviewed, friendly, expert Customer Service Team is located in Frederick, Maryland.
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