Learn How To Buy Diamonds
The 4Cs Of Diamonds
The 4Cs- Cut, Color, Clarity, and Carat, are your diamond cheat sheet. They shape a diamond’s beauty, value, and price, so knowing them helps you choose wisely. Whether lab-grown or natural, both are graded the same way, making it easy to find your perfect match.
Diamond Shape
A diamond’s shape is all about personality, each one has unique qualities that define its sparkle. The way it reflects light and pairs with settings makes finding ‘the one’ essential. Whether you love timeless classics or modern flair, we offer a stunning selection of certified diamonds to match your style.
Diamond Anatomy
A diamond’s anatomy is what gives it that unforgettable sparkle. From the table to the culet, every detail affects how light moves through the stone. Proportions, symmetry, and polish all play a role, and even fluorescence adds a unique touch. Understanding these features helps you find a diamond that shines just right for you.
Ideal Cut Diamonds
An Ideal Cut diamond is crafted for maximum brilliance; literally the best of the best! Only the top 3% make the cut; every facet is perfectly shaped to reflect light beautifully, creating unmatched sparkle. When it comes to radiance, Ideal Cut diamonds deliver pure perfection.
True Hearts™ Diamonds
Our True Hearts™ premium is all about precision and brilliance. These diamonds are cut to ideal proportions, showcasing perfect symmetry and the rare ‘Hearts and Arrows’ pattern. With unmatched sparkle and top-tier certification, True Hearts™ diamonds are crafted for those who want nothing less than extraordinary.
Fancy Color Diamonds
Fancy color diamonds are a bold, vibrant twist on the traditional diamond. At James Allen, we offer a stunning lineup - yellow, pink, blue, purple, green, orange, brown, gray, and even black! The right hue makes your jewelry one of a kind, so let’s find the perfect shade to match your style.
What is a Diamond Certificate?
Buying a diamond is a big deal, right? That’s why every James Allen diamond comes with an independent expert grading report from top gemological labs like GIA, AGS, or IGI. These reports break down the 4Cs plus polish, symmetry, and fluorescence, so you know exactly what you’re getting. Shop with confidence, knowing your diamond meets the highest standards of excellence.
How to Care for Your Diamond
Keeping your jewelry sparkling brilliantly is easy with the right care. Regular cleaning and maintenance help maintain its beauty for years to come. Something just as important? Protecting it with insurance. Coverage against loss, theft, or damage gives you peace of mind, so you can enjoy your diamonds worry-free, no matter what life brings.