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Loose Diamonds


Finding your perfect partner is hard enough; finding the perfect diamond doesn’t need to be. We understand you want a diamond as unique as your love, and we are here to help. Start by checking out our extensive collection featuring GIA-certified diamonds as well as IGI-certified diamonds. Then,- view any of our over 500,000 conflict-free loose diamonds in high-definition 360° views. Explore every fact, facet, and detail, all from the comfort of home. 

Choose the shape or cut you love the most, from brilliant round cuts to timeless oval shapes and more. Our incredible collection includes fabulous flawless diamonds, a wonderful array of colored diamonds, and of course, dazzling lab grown diamonds. Chemically and physically identical to their natural counterparts, they give you more bling for your buck, so you can maximize your budget without compromising on quality or beauty. Ready to break out that designer hat? Our user-friendly platform will empower you to create the engagement ring of your dreams by pairing the loose diamond of your choice with a setting to showcase your style. 

Questions? Don’t worry! Our Real-Time Diamond Inspection Service is here for you! Talk with our non-commissioned diamond experts 7 days a week - we're available when you need us most.

FAQs About Diamonds

Why do diamonds sparkle so brilliantly?

Diamonds dazzle due to their exceptional ability to refract and reflect light. The precision of the diamond’s cut plays a significant role in enhancing this sparkle. At James Allen, we offer a range of expertly cut diamonds designed to maximize brilliance.

Are lab-grown diamonds considered real diamonds?

Yes, lab-grown diamonds are real diamonds, sharing the same physical, chemical, and optical properties as natural ones. They are created in controlled environments, making them an ethical and cost-effective choice. Explore James Allen’s collection of lab-grown diamonds for stunning options.

What does ‘diamond clarity’ mean?

Clarity refers to the presence of internal or external imperfections, known as inclusions and blemishes, respectively. The fewer the imperfections, the higher the clarity grade. James Allen provides high-resolution images and detailed information to help you choose a diamond with the clarity that suits your preferences.

Why do diamond prices vary so much?

Diamond prices are influenced by the 4 Cs: carat weight, cut, color, and clarity. Larger diamonds with superior cut, colorlessness, and clarity command higher prices. At James Allen, we offer a diverse selection to accommodate various budgets without compromising on quality.

Which is better for a ring: white gold or platinum?

Both metals have their advantages. White gold is more affordable and has a warm luster, while platinum is highly durable with a naturally white sheen. James Allen offers both options, allowing you to choose the metal that best fits your style and needs.

Do diamonds lose their sparkle over time?

Diamonds maintain their brilliance indefinitely; however, they can accumulate dirt and oils that dull their appearance. Regular cleaning will keep them sparkling. James Allen provides guidance on proper diamond care to ensure lasting brilliance.

What sets James Allen apart from other jewelers?

James Allen offers an innovative online experience with 360° HD views of each diamond, exceptional customer service, and a commitment to quality. Our user-friendly platform makes finding your perfect diamond both enjoyable and straightforward.