Diamond price match Guarantee

We strive to offer diamonds at the best prices. If you've found a comparable diamond for less, call us at 877-826-9866. We will honor the price as long as it fulfills our Diamond Price Match criteria.

Please review our Diamond Price Match program Terms and Conditions.

What Makes the Cut?

Your Diamond may be eligible for our price match Guarantee if it is:

Identical to the competitor’s diamond

The competitor’s diamond must have the same characteristics (e.g., cut, color, clarity, and carat) as the James Allen diamond to which you’re comparing it.

Available for immediate purchase

The competitor’s diamond must be in stock and available for purchase at a lower price at the time of your request. Expired offers are not eligible.

Accompanied by a GIA grading report

You’ll need to provide us with a copy of the diamond’s GIA grading report (issued within the last year) together with proof of the lower-priced offer.

To request a price match, please contact our Customer Service team via phone, chat, or email. Be prepared to direct our representative to the website or ad displaying the lower price you’d like us to match.

Full details of our Diamond Price Match Guarantee can be found in our Terms and Conditions.

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Maximizes light return from the top of the stone
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