New York-based Jeff Cooper founded his company in 1976. His designs are clean, refined and simple, reflecting his philosophy that the classics never go out of style and that “less is more.” He has said that the simpler the design, the harder it is to hide poor metals and setting work. Rather than adjusting his designs to each new trend, the 2001 Platinum Guild International “Designer of the Year” remains consistent in his work, always creating pieces which are clearly identifiable as a “Jeff Cooper” ring. Jeff believes that every ring tells a story, and draws his inspirations from daily life and the excitement that designing the right ring for the right person brings about. Each Jeff Cooper piece is made one at a time by hand, and Jeff personally inspects each ring before it leaves the shop to ensure the piece is up to standard and reflective of the bride.