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Sweethearts Get Revamped For Valentine`s Day

Sun, February 14 2010, 21:14 EST    

Sweethearts Get Revamped For Valentine’s Day

One of the key treasures of celebrating Valentine`s Day properly is to give your sweetheart Sweethearts – those tiny heart-shaped candies with phrases of love written on them. Popular favorites include "LETS KISS" and "MY BABY." In fact, it`s an even bigger tradition that getting down on one knee and giving your girlfriend an engagement ring and offering a proposal.

Everybody knows that Sweethearts taste pretty awful. "I would describe the taste to be, uh, like a delicious chalk," says Keith Luke. Jonah Spiegel agrees: "They're kind of weird-tasting." Even Spiegel`s mom chimes in: "They kind of taste like Pepto-Bismol a little bit."

Well, this Valentine`s Day things are looking up… at least in the taste department. For the first time in 145 years, the Necco company – the company that makes Sweethearts – has revamped their recipe.

Despite the fact that Sweethearts are already the best selling non-chocolate Valentine`s Day candy, the new Sweethearts have brighter colors, better flavor and updated expressions.

"The original Sweethearts were a bit chalky," Vice President Dave Smith says. "Some people really like eating chalky, but the idea is that the new flavors and textures are much more candy-like, and you can enjoy them more because they taste a little better."

Say goodbye to banana and wintergreen, and say hello to green apple and blue raspberry. Besides the new flavors, Necco is printing updated sayings on the new Sweethearts, all chosen from a customer contest, including "TWEET ME" and "TEXT ME."

So, how do these updated Sweethearts taste? ""These taste more flavorful than the other ones," says Fourteen-year-old Anthony Lewis. "I think it tastes delicious!"


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2012-02-09