Luxury jeweler Kwiat Diamonds is sponsoring the "Expressions of Love" contest with My Dove, a division of Mars snack foods, with the chance to win a $21,000 diamond necklace.

People who participate will tell My Dove Chocolate how they plan to tell "I love you" to loved ones this Valentine`s Day – in 51 characters of less. They need to log on to www.mydovechocolate.com to do this. This will give them a chance to win the diamond necklace.

The most romantic personal message writer will receive a diamond, platinum necklace of 5.58 carats from Kwiat Diamonds. Also, the person will get a luxury Signature Gift Box, which will be filled with their winning message printed on the personalized My Dove foils to honor the special message.