James Allen News Center

Selecting diamond engagement rings online with 3D views

Veteran online diamond jeweler James Allen (www.jamesallen.com) has introduced a innovative new way to help customers select the perfect diamond engagement ring. Using a highly realistic 3D view, customers can now see a 360-degree rendering of their diamond and matching engagement ring – either loose or on the hand. This is a remarkable advance in marketing fine diamond jewelry and is the closest experience to being within an actual jewelry store. James Allen is noted for being one of the most progressive of online diamond retailers, offering a wide range of engagement, wedding and anniversary diamond rings as well as diamond earrings, studs and bracelets. In addition, James Allen keeps a database of over 55,000 of loose laboratory-graded diamonds. All diamond jewelry items are covered by a full 30-day product return policy.