 High end diamond jewellery retailer Tiffany & Co., acknowledging not only the worldwide recession, but also the upcoming Mother’s Day holiday, has released an affordable line of key charms. Tiffany & Co. has had its Key Collection for years, with one key pendant costing up to $15,000. The most expensive of the keys contains both round brilliant and marquise cut diamonds set in platinum, and on a platinum and diamond chain. These famous Tiffany Keys come in a huge range of prices, depending on choice of gems and metals. Some charms contain smaller diamonds, and some contain none at all. There are pricier platinum keys, less expensive gold keys, and still more affordable simple silver keys. Each key pendant has the traditional vintage quality that is the trademark of Tiffany & Co., and now, with the release of the new collection, is accessible to jewellery lovers of all income levels. The famous light blue Tiffany box is known all over the world, and makes a statement before the box is even opened. Now the company is opening itself up to a much larger market, perhaps beginning a new trend of high-end retailers marketing to all people, and not only the wealthy.
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