 Hoboken, NJ 07030 La Prairie, a luxury cosmetics company, has released an anti-wrinkle serum that features caviar extract and tiny crystals of diamonds. La Praire claims that its diamond-infused Skin Caviar Crystalline Concentre works to “refirm the skin’s elasticity, reignite its luminosity, refine its texture, replump fine lines and wrinkles and replenish moisture.” Vickie Kent, vice president for Asia Pacific, says La Prairie has “very few but loyal customers who are making an investment decision. In every life there is a need for a little luxury and pampering care. If you invest in luxury products like handbags and jewelry, why not invest in your skin?” The caviar extract works in combination with high-performing peptides, an amino acid, stabilized vitamin C, alpha hydroxyl acids and natural plant extract to lend a smoothing effect to the skin. Diffused within the serum are diamonds, mica and quartz crystals, which scatter light and illuminate the skin. The caviar-and-diamonds serum doesn’t come cheap: $570 for a 30 ml bottle, available at La Prairie counters nationwide.
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