 A new set of customers are emerging in China and India with a taste for diamond jewelry. This is especially true for middle class professionals and millionaires. For example, the German jewelry maker OE Fine Jewellery Sdn Bhd has found that consumers in these countries are attracted to diamond jewelry to add flair to an evening dress, and also for investments and collections. The 100-year-old German jewellery maker established its Penang factory in 1974 and sells diamond jewelry through its five showrooms - three in Penang and one each in Kuala Lumpur and Johor Baru. The firm also has worked with hotels in Penang to invite their guests to visit its jewelry factor. The factory receives about 1,200 visitors per month. The company intends to have more jewelry outlets in Kuala Lumpur because the jewelry market is growing quickly in recent years. More tourists from Europe and America are buying jewelry from shops in Kuala Lumpur.
One of the major trends this year in fashion in the jewelry market in the far East is white and red gold, as well as white and yellow gold jewelry, pastel-colored gemstones, and chocolate pearls.
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