Today, the popularity of diamond engagement rings is stronger than ever. And, buying them is easier than ever, with the advent of the Internet.

If you cannot actually go to a jewelry store to buy your diamonds, the next best thing is a three dimensional online view. For example, this 3D view diamond ring gallery gives you the total perspective of your potential diamond ring purchase. In this 3D gallery, you can view brilliant platinum diamond eternity rings (originally this type of ring was a De Beers invention, symbolizing continuing affection and appreciation).

Also available is a lovely ladies platinum channel set round brilliant diamond engagement ring, and many other beauties.

Such online stores also usually feature a very competitive price for the ring, as websites have much lower overhead than most jewelry stores.

That’s why if a good jewelry store is too far away or you’re too busy, an online 3D view diamond ring gallery may be the way to go!

You might say, of course an online 3D view diamond ring gallery may be the place to buy brilliant diamonds. But why is that that many women today expect a large diamond engagement ring when they get married?

Most people may think, “that’s they way it’s always been.” Not so. In fact, the concept of the traditional diamond engagement ring came about mostly because of a De Beers advertising campaign in the 1930s. The De Beers campaign was so brilliant and successful that diamond sales jumped 55% in just three years.

The popular “A diamond is forever” slogan promoted by the diamond industry also helped. Incidentally, that phrase was written by Frances Gerety of the N.W. Aver advertising agency. Today, De Beers spends about $150 million per year on diamond advertising.

It is clear by the success of diamond advertising and the many ways to buy diamonds today that they will forever be popular and highly valued. If you doubt it, take a look at the results of this recent Sotheby’s auction. A very rare brilliant blue diamond ring was auctioned for nearly $8 million US.

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