New York City is the financial, cultural, and fashion capital of the United States-some say the world. When Americans think of style, they think of New York. It is the home to Donna Karan, Betsey Johnson, and Diane Von Furstenberg. It is also the city in which 90% of the diamonds entering the US make their first stop. The perfect engagement ring in New York City, the ideal wedding rings, or the finest loose diamonds can all be found on West 47th Street-the Diamond District. Close to Rockefeller Center, St. Patrick's Cathedral, and the bright lights of Broadway, New York diamonds shine the brightest.
Experience the clearest Diamond Display TechnologyTM ever. There is no better way to see loose diamonds – not even a jeweler’s loupe comes close.