White gold is typically alloyed with nickel, zinc, silver, and/or palladium to give it its white color and is often plated with rhodium—a shiny, white metal that is a member of the platinum family—to give it an even whiter appearance and protect it from color loss. Although white gold is not subject to tarnish, it may develop a slightly yellow color over time as a result of its 75% yellow gold content. If this happens, white gold’s original beauty can be restored by a simple re-plating. Even though gold is resilient, there are important measures you can take to keep you jewelry looking as good as new. To keep gold shiny and scratch-free, store it in a soft cloth bag or fabric-lined jewelry box. Gold should be cleaned with mild soap and warm water, using a non-metallic, soft brush (like a toothbrush). To retain gold’s luster, make sure to keep it away from harmful and corrosive chemicals such as bleach, ammonia and chlorine. And always use a soft, lint-free cloth—never paper towels—to dry the jewelry.Caring For White Gold Jewelry
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