Seeing is Believing

Each of our diamonds is displayed using our exclusive Diamond Display Technology, which allows you to interact with diamonds in 360°, all from the comfort of your home.

Our diamond imagery is so vivid, we’re convinced it’s the only way to view a diamond.

Don’t take our word for it – see for yourself!

Only the Finest Diamonds

All our diamonds are GIA, AGS or IGI certified, and of the finest quality. Each and every diamond is hand selected and examined by our experts prior to shipment. With James Allen, you can be sure that your jewelry has undergone true quality control – unlike our competitors, we NEVER drop ship.

The Rarest Fancy Color Diamonds

James Allen is excited to introduce our new collection of fancy color diamonds. With the largest selection on the market, James Allen is the leading retailer for fancy color diamonds. Fancy color diamonds are rare and precious stones— a beautiful way to personalize jewelry for yourself or a loved one.

A Passion for Unique and Classic Designs

From classic solitaire rings - to intricate pave settings - to sleek modern designs, James Allen offers an extensive collection of jewelry with countless options to fit your personal style. Match your favorite setting with the perfect diamond to create the engagement ring of your dreams.

24/7 Diamond Experts

Certified diamonds experts are on site, around the clock, to assist you with any inquiries you may have. Whether you want help understanding the 4 C’s or deciding which diamond to purchase, a James Allen diamond expert is ready and happy to help.

60-Day Returns – No Questions Asked

We stand behind every item we sell. If you are not 100% satisfied with your purchase, you can return it within 60 days for a full refund or exchange - no restocking fee, no questions asked. We also offer free shipping, a lifetime warranty, and a lifetime upgrade option. With James Allen’s risk-free retail policy, you can shop with complete confidence.