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Home > News > Diamond Articles > Your Guide To Purchasing A Diamond Engagement Ring Online

Your Guide To Purchasing A Diamond Engagement Ring Online

Sun, September 7th 2008, 10:10 EST

 

If you`re planning to ask the woman that you love to marry you, you know how important the date of your engagement will be. You`ll want to create an ideal environment, one where you`re both relaxed, able to enjoy your moments together, a special time which will soon be locked away as shared memories.

The keystone to your engagement proposal is a gemstone, particularly a sparkling diamond engagement ring. You don`t want to buy something cheap, but you also don`t want to take on a tremendous amount of debt as you plan your wedding day and your life together.

Diamond prices have been rising lately as investors snap up loose diamonds as a hedge against financial difficulty. That ring you`ve been admiring at your local jeweler now sports a higher price tag, an increase that you weren`t planning on.

What can you do now? If you`re like a growing number of consumers who already shops online, you`ll make your diamond engagement ring purchase over the internet. That`s right, shopping online encompasses luxury goods and services including diamond engagement rings and other delights she`ll definitely like.

What You Can Save Buy Purchasing Online

In 2005, SmartMoney ran article about buying diamonds online pointing out that consumers are saving between 20-40 percent online compared to what the average jeweler charges. Even then, premium retailers such as Tiffany will charge at least a 20% mark up, selling their goods highers based on their famous name.

If only consumers knew that the same diamond engagement ring sold at Cartier or Tiffany could be had online, they`d be able to save hundreds if not thousands of dollars on their purchases. James Allen, for one, carries the same quality gemstones and rings sold by the elite jewelers, but at prices even lower than the chain stores. Remember one word – overhead – to explain the difference between storefront merchants and reputable online merchants.


How To Shop For Your Diamond Engagement Ring


To find a ring the right ring we encourage you to read our article, How To Shop For Your Diamond Engagement Ring, which offers excellent advice on comparing prices and rings. In addition, there are a a few other things to keep in mind, especially when dealing with an online merchant:

Read the details – When comparing retailers, even online merchants, it can be difficult to compare rings that are exact. Cut, clarity, carat and color all must be considered, therefore it is important for you decide in advance what your particular diamond engagement ring specifications are which will then make comparison shopping an easier task.

Check out the merchant – Just because a merchant has been selling diamonds online for several years doesn`t mean that they are someone you will want to do business with. Check with the Better Business Bureau, the Jewelers Vigilance Committee, or the Diamond Dealers Club to find out if any complaints have been filed against a merchant. Read each complaint as that will tell you whether a problem was resolved satisfactorily or not.

Consider all things – Besides comparing one diamond with another one, you should compare price, whether sales tax is charged or not, examine their shipping policy, return policy, etc. Especially helpful is when the merchant has a toll free number available where you can talk with a knowledgeable representative personally. Call them, especially if you need something explained – the best merchants have nothing to hide and welcome customer inquiries.

Most retailers will get your ring to you within a few days, giving you some time to plan your marriage proposal. When the diamond engagement ring arrives examine it closely to make sure that it meets your approval, then plan on asking her hand in marriage with full knowledge that you just saved a bundle of cash on a ring that she will simply adore!


                                                                          


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