 When making a jewelry purchase, emotional appeal is often one of the biggest reasons why a consumer chooses one piece over another. Perhaps it was the sparkle from that half-carat princess cut diamond that did her in or maybe it was the lure of glimmering yellow gold in the twist drop earrings that caused her heart to skip a beat. Whatever the reasons, the appeal turned into a purchase which can give lifelong satisfaction for the wearer. Besides emotional appeal, jewelry buyers may want to consider the long term value of the item they are purchasing. Certainly, a diamond solitaire ring, 14K white gold earrings, or sterling silver bangle bracelets should increase in value over the long term, but there is one other factor which can retain, even increase the worth of your jewelry: who made the piece? Yes, designer jewelry usually costs more than standard jewelry, but there are two very good reasons why fashion jewelry is worth your consideration: 1. Created by notable designers, consumers are assured that the finest craftsmanship went into every piece. 2. Prices for designer jewelry pieces typically remain strong because higher quality jewelry retains its value. If resold, buyers are interested in how the piece looks and how well it has held up, as well as who made the necklace, bracelet, ring, pendant, or earrings. Of course, not every designer produces high end jewelry, with some concentrating on the mainstream market. On the high end, The M Geller Collection emphasizes bridal bands in platinum, 18K or 14K, white or yellow gold. Expertly crafted, only the most select diamonds are used to create stackable, interchangeable wedding rings. The M. Geller Collection is pricey, but when it comes to lasting value The M. Geller Collection also delivers. On the other end of the designer jewelry spectrum, you have the Sara Blaine Fusion collection which offers an unusual mix and match of gemstones for her earrings, rings, necklaces, and bracelets. The Sara Blaine Fusion collection provides a modern design for today’s woman, by blending traditional and contemporary design in every piece made. Hence, the use of the word “fusion” in the Sara Blaine Fusion name. Some other designer names worth considering are Coco Chanel, Danhov, Swarovski, Pearlman House, Leon Papov and our very own James Allen collection. Each designer brings their strongest work to bear in the form of their design, artistic pieces expressing a certain mood or style for the wearer. Finally, when making your purchase make certain that your choice is backed by a strong guarantee. You want time to examine your piece and whether it suits your particular tastes. Buy only from a reputable jeweler who backs up their sales – there are so many shops selling copies of the real thing that you need assurance you can return something that doesn’t meet your expectations. Designer jewelry is fun, attractive, and of immense value – make your personal fashion statement by choosing the design that appeals best to you.
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